Big Tech

Gain precise reporting over Big Tech transactions in your country

Why supervising Big Tech ?

Social media is a booming sector with a market size measured by its revenue, standing at $72.2bn in 2022. As this is continuing to scale, the core business model of all these major social media platforms, is based solely on social media advertisements. In the Q3 of 2021, revenue from Facebook Ads was measured at $28.2 billion and the advertising revenue of Twitter continues to grow 87% year on year. New channels of social media are expanding every year including channels such as TikTok, Pinterest, YouTube, etc. In addition, digital services with subscription are also booming worldwide – Netflix, for instance, generated 24.9 Bn USD revenue in 2020.

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Observations

Over the last decade, revenue from social media companies have been exploding, especially since COVID and national lockdowns have strongly increased their revenue. However, revenue mobilization for governments remains low, as these social media companies are paying a minuscule amount of taxes in the country where their business is generated.

Many social media companies headquarter and invoice their transactions based in countries with especially low taxes, in order to optimize their tax rate. Hence, governments are hardly mobilizing revenue from social media advertising even if it is booming in their country. 

Solutions

BiT-IT [Big-Tech Imposed Taxation] is a governance solution developed by N-Soft to help governments mobilize revenue from Big Tech companies, which includes both social media companies and digital services based on subscription (like Netflix).

BiT-IT matches different sources of information to provide a precise, real evaluation of revenue generated by social media advertising and subscriptions in a country. With this visibility, governments can collect an accurate amount of taxes from social media advertising.

N-Soft, BiT-IT provides each government with real-time reports

Over the last decade, revenue from social media companies have been exploding, especially since COVID and national lockdowns have strongly increased their revenue.

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